Misconceptions of social media marketing for a business

Internet marketing has always been preferred area where marketers want to invest in for popularizing a business. And social media sites are the best source where a business can be identified by lots of customers in very less time. But there are lots of misconceptions about social media marketing which must be known to the marketers for making excellent marketing campaign. This article would discuss “misconceptions of social media marketing for a business”.

Social media is absolutely free

Social media marketing is absolutely free is the biggest myth that a marketer has in this internet era. It is true that using Facebook, Twitter, LinkedIn and other social platforms don’t take any charge. But a small business or large scale business demands investment of time and money both, if they want to do marketing campaign on social media. A business needs to invest thousands and lacks of dollar for marketing on this platform depending upon the objective of business.

Social media Works overnight

Social media works in overnight is also another myth that many online marketers have. Brand building on social media platform may take months and years. A product’s launch will take time to get into the mind of customers and spreading awareness. Making thousands of followers and making friends and group on Facebook might take six months or more than that.

Social media is not mainstream

Social media is not assumed as a mainstream website for aggressive marketing. It is the biggest myth that many web marketers have in this web marketing age. Other traditional form of advertising  such as; TV commercial, print advertising, direct marketing, PR campaign and others are very important for marketers, in this way they might ignore this largest platform, which provides millions of targeted costumers. Facebook alone has 700 millions of users where as Twitter has 300 millions of users which can’t be ignored for marketing purpose.

Results cannot be measured on social media

It is another myth about social media marketing is that results cannot be measured; however it can be measured with special monitoring tools. Social media has analytical tool called social media monitoring tool which measures all the major activity of this platform. It measures the main spirit of any message be it negative, positive or neutral. It gives analysis of what has been said about product and services by how many users and how many pages have been visited.

Social media buzz creates sales and income

Social media has now become a popular form of marketing on internet. Most of the users who visit on websites don’t buy product. Most of the people are surfing internet for search, research, to get information, and surfing other social media sites. Many of them become friends and click on product only but fewer of them comment on the features of product and a smaller group may buy the product. So, search niche target customer for a business may be useful for business growth not crating buzz around the people about product.

Rules doesn’t matter for Social media marketing

Many online marketers generally think that there is no rule and regulation for marketing campaign for a business on social media platform. Making account is absolutely free doesn’t mean that there is no system on these sites. A business needs to follow many disciplines for online marketing to run safe and secure campaign on these platforms.

Risks involved in Social media marketing

Some industries avoid social media marketing due to some users’ participation and content of the website.  Somewhat, it is true that some form of industries must be cautious of using social media platforms. So, just be sure and aware of rules and regulation of these important sites can create magic for your business. Today, journalists, shareholders, customers, prospects are using social media channels. The main risk is in ignoring these interesting conversations.

People may say negative things about company

It is very necessary to fill the gap between customer and marketer for healthy growth of any business and it cannot happen until and unless a marketer will get to know the feedback of customers. Social media provides platform on which marketer can get instant feedback about their product whether negative, positive or neutral. As people may be annoyed with your product, so getting assurance for better result in future on this stage can crate magic, so people having any negative thoughts about business can be solved in very less time.

If you don’t have new to share, content sells itself

Content sells itself is the biggest myths amongst online marketers; however it not true that content always sells. Social media sites always prefer recent activity and updates for growth of a business. So, when a business doesn’t have anything new to say to its users, it doesn’t mean that content will always sells your product. It is the new updates and live activity that must be put on business profile.

Setting up Facebook page, Twitter, Widget will give effective result

Only having Facebook, Twitter, widget and other plug-ins don’t help in business. And also, it doesn’t’ increase your sales of business. To make any business popular, a marketer needs interesting conversation and must connect with maximum people. Having these social media strategies are just only tools. A marketer needs to put more effort to make a business at the pinnacle of success.

Conclusion

Social media marketing are the best source for marketing of any business. Most of the online marketers are using it for marketing strategy and make aware the users for building brands. But above described misconceptions must be known to the web marketers for better result in future for growth of a business. This article has discussed “misconceptions of social media marketing for a business”.