How Website Designers can Create Strategic Websites
Web designing, apart from being an art in itself, involves an entire collection of skills ranging from typography and copywriting to art, layout and so on. All these are combined together to form an interface that is not just visually pleasant and appealing but also extremely functional and offers easy access to content. However, in order to be able to create an impressive design, the website designer must have a very clear direction towards his goals and this is precisely where strategic web designing comes into play.
Strategic design is the combination or merging of the goals of an organization with the different aspects of the process of web designing. Since, websites are the visual representatives of the organizations, web designers are used to focus on creating interfaces that help entrepreneurs achieve their organizational goals.
So, what does the web designers do to create such websites? Here is a list of few strategies that the professionals usually apply to implement strategic design.
#Establishing the Organizational Goals
Understanding the goals of an organization is the first thing that the designers do prior to starting with a web design project. Whether it is about designing a new website or redesigning it, it is necessary to grasp the main purpose of the website. This is essential to create an interface or a website that serves the required function. The design of the site will automatically vary depending upon whether the company sells products, delivers information, entertains or provides access to certain service.
#Identifying the Audience
The nature of the targeted audience has a greater role to play in determining the look and functionality of the website. Designers should be aware of the expected age, gender, and profession of the market audience that the client is targeting through the website. This information enables them to decide on even the apparently minute aspects like fonts.
#Determining the Brand Image of the Organization
With newer trends and techniques emerging in the field of website design and development, designers have a tendency to go for the latest ones and implement them straightaway. However, expert website designers are aware of the fact that not all trends work well for every brand. What’s more important is the comprehension of the brand image of a particular company and then applying only those techniques for the website that do justice to the brand. For instance, colors should be such that communicates the feel and emotion that has to be elicited.
#Directing the Design to Achieve the Desired Goal
Once the purpose of the website has been established and the goals to be achieved have been set, it is time for the web designers to make the design decisions sync with the organizational strategy. An illustration will point out to the way the designers succeed in doing this.
If the primary objective of the site is to increase the number of subscribers, following are the strategies the designers can apply to accomplish the desired goal:
- The ‘About’ snippet on the landing page should be clear and concise to the maximum possible extent.
- The color and contrast of the registration button should make it easy to detect and also attractive.
- The registration process should be streamlined with the unnecessary and optional elements, removed.
These will be some of the most important ways of increasing the number of sign- ups.
#Considering Kaizen
Kaizen is actually a Japanese philosophy that propagates continuous improvements by means of taking small steps. Any veteran website designer in India
and other countries across the globe always works keeping this philosophy in mind and knows that there is always a scope to make a website better than the existing one. The nature of the website itself allows this and the gradual introduction of the improvements goes a long way in making the website more effective in serving its function.
Summary :- Get to know about the 5 important ways in which an expert website designer creates websites that turns out to be extremely functional and helps the respective organization in achieving its goals.
Author Bio :- Hema Gupta, associated with one of the leading website design and development companies, shares information on how website designers make strategic websites that help accomplishing the objectives of an organization. Follow me on Google Plus.
