10 Best Practices to Optimize Your Google PPC Ads [Infographic]

Google AdWords is a cost-effective way to boost your website traffic, target your customers, improve lead generation, generate more revenue, and get the edge with search engines. For a PPC professional, Google Adwords campaign optimization is a challenging job, as online advertising is constantly changing and Google regularly improves AdWords system with new updates and features.

Many of the advertisers and marketers spend most of their time into organizing AdWords campaign properly, selecting keywords carefully, and managing their daily budget prudently, but they often forget to devote a little amount of time for optimizing their AdWords campaigns. The reason is that they don’t know how a small change to a campaign ad can have a dramatic impact on its performance. As the competition in the PPC arena is growing rapidly, you’re also required to optimize your AdWords campaign to get the most out of it.

Learning PPC best practices will not only help you maximize your ROI with Google AdWords, but also raise your campaigns to new heights. To help you get the best possible results from your PPC ads, we’ve designed an infographic showing you 10 most basic and proven AdWords best practices that you should implement while setting up your campaigns. Hope, our infographic will help PPC professionals of all levels enhance the effectiveness of their AdWords PPC campaigns and get the desired results.

Let’s have a look at the infographic!

1:- Know the Objective of Your Campaign:

Goal setting is one of the crucial steps for any PPC campaign. If you aren’t clear about the objective of your PPC campaign, you can't manage it effectively. While planning your campaigns, keep your campaign strategy and goals in mind and ensure that your campaign settings match them.

2:- Choose Keywords Carefully:

Use Google AdWords Keyword Planner to get relevant keyword lists or ad group ideas for your PPC campaign. Also, focus on crafting proper ad text and ensuring that your Ad Groups are tightly themed.

3:- Include a Call to Action:

Create decisive and strong call to action that can compel searchers to click on your AdWords ad copy. Use action words such as order now, click, buy, download and compare in your PPC campaigns.

4:- Filter out Negative Keywords:

Use the Search Query Report (SQR) to identify the keywords that you don’t want your ads to show up for. With a well researched and up-to-date Negative Keyword list, you can reduce costs, filter out non-converting traffic and irrelevant clicks, and maximize the effectiveness of your campaign.

5:- Monitor Your Competitors:

Be aware of your competitor's activities. Know what strategy they're implementing, which keywords they're using and which ads appear to be working for them? Use Google’s Auction Insights to compare your performance with other advertisers.

6:- Keep Track of Conversions:

Use AdWords Conversion Tracking tool to find out which of your keywords best leads to clicks and conversions. That's way, you can identify profitable keywords, invest more wisely, and boost your ROI.

7:- Device Targeting:

In the AdWords dashboard, segment your traffic by device to analyze variations in the performance of your campaign. As well, take advantage of creating specific ads for mobile devices.

8:- Geo Targeting:

Analyzing the right geographic region can significantly help you optimize your bidding by different locations. Pick those countries, states, regions, or metro areas where you ad copy can perform well.

9:- Ad Scheduling:

Campaigns perform differently by both hour of the day and day of the week. Therefore, have a look at which online days and hours are most suitable for AdWords traffic, and then consider your ad positions during these times to increase your exposure.

10:- Google Analytics:

Use Google Analytics to analyze visitors activity on your website. Link your Google AdWords and Analytics account to get great insights into visitors behavior, and then optimize your landing pages accordingly.