Video Marketing for online business promotion
Video Marketing: Why or why NOT?
The term Video Marketing must have appeared several times before us and those related to the internet industry must have realized its significance as well. Often it is just regarded as another form of promotion over the Web. However those who have understood its impact to promote the business are using it as is evident from the large number of videos available online.
There seems to be a divided opinion about the usage of Video Marketing for online business promotion. While some favor it for its numerous advantages some avoid for the additional cost and effort. Therefore, to provide some insights, we are going to cover certain important aspects of Video Marketing that might help our readers take a stand.
Video Marketing – What exactly does it mean?
Basically, video marketing implies utilizing the medium of video to publish or spread promotional messages among the target audience. However, it is not restricted to this definition and has a much wider scope. Videos can be effectively used to connect with the users in various forms including Product Demonstrations, Instructional videos, Videos showing Customers talking about the product/service or taking the users to a factory tour via videos. Each of these has its potential advantages which can be well used to promote a business or create a rapport among the users.
Why Video Marketing?
Here we are going to mention the points that favor the use of Video Marketing:
Videos attract more than text
Just as TV ads are more liked than print ads, similarly videos, by combining both the audio and visual elements have the potential to attract the viewers. A visitor my prefer to watch a video to understand the product rather than reading the content. This is because videos establish a quick connection.
Videos contracts the info to present only the meaningful
Videos present straight forward information and do away with any unnecessary details. It is the biggest advantage as the user gets what he/she actually wants to see. Unlike an article which starts with an introduction and then ends with a conclusion, a video only covers what is needed.
It helps increasing website’s visibility
A relevant, informative and well optimized video stands greater chances of attracting more traffic and thus can lead to increased visibility of a site. More visibility is an obvious advantage.
Videos help communicating better
It may happen sometimes that it becomes difficult to express precisely in words, herein comes the utility of a video where a marketer can express and convey freely to his audience. This way not only a personal touch can be established but you can effectively promote your business ideas.
Video Marketing – Why NOT?
Though above we highlighted the advantages of Video Marketing but it is also associated with some drawbacks listed below:
Requires Extra efforts and cost
Unlike writing article where you just need to create a word document, creating a video requires a whole lot of paraphernalia such as Camera, Editing tools, voice recorders, etc. All these cost a considerable amount which an online marketer may not like to bear.
Everybody is not a geek
Even if a video is created using some software, it does require sound technical knowledge to use it in the best way. Having a video just for the heck of it is not a great idea; it must be attractive and contain useful information. As everyone is not a geek, creating quality video may appear a problem for online marketers.
As it can be seen that Video marketing seems to have more benefits than disadvantages, it can be said that using it for online business promotion can be fruitful. Still the decision rests with the online marketer. It basically depends upon the requirement of the business. If it is the case that videos can enhance the branding of the business and can facilitate sales, one should go ahead with video marketing. On the other hand, if the nature of business doesn’t demand the presence of a video, there is no need to carry out video marketing.
We hope that the information helps our readers understand Video Marketing, its effectiveness as well as negatives. We invite our readers to provide their inputs and suggestions.
