5 ways to make the most out of mobile web browsing clientele

The internet is rapidly expanding, and technology that you can access the internet with has become more intelligent and stream lined. We need to optimize our web to make it work on smaller screens. For this new wave of technology, we need to re-think the web.

New angles, in which we want our gadgets to work, break the mould of the desktop convention, which has become the norm, up until now. The future is here, and our gadget is our own personal, portable belonging. Rich for accumulating all of our media, photos, music, phone numbers, email, internet, social media, videos, movies, video games. We need to re-invent the web as an integral part of the technology’s potential.In today’s time this can be done in two ways i.e., Responsive Web Design and Mobile Templates.

Responsive in harmony with SEO

Mobile internet is establishing itself as a prolific and essential tool for browsing online. Easy, accessible and addictable, smart phones and graphic tablets are simply fun and enjoyable. Easily becoming the choice for users to browse online when they’re on the move, for simply finding another way, or space to enjoy their websites, emails and check out some more cool stuff, like live streaming, social media and gaming apps.

Smartphones, tablets and other mobile devices are expected to eclipse desktop by 2015. According to IDC, mobile web users will grow by 16.6% per year between 2010 and 2015.This is good news for internet retail, with growth expected to hit 12.7% by 2015, reaching a net total of $1.2 trillion. IDC expects more than 2.7 billion people worldwide to be regular web users by 2015.

With a rising growth from mobile devices worldwide, we need to ensure that we have all our websites up to date and working to maximise potential from mobile users. Here are some tips for better mobile websites.

• User friendly design :-

  A great area to start on is the user interface for mobile browsers. Whether you are on Android or iOS, you need a unique design within which to browse more suitably, accessing information and navigating in a way that is much more suitable for the phone or tablet rather than the desktop browser for your laptop or pc.

  Having the content formatted has become imperative for mobile websites because if your mobile website is so poorly designed that no one stays for more than a second, then Google will downgrades you for not being the best choice for this search term.

• Responsive vs apps and mobile versions :-

  Getting ranked better in mobile search rankings is also an important factor in optimising yourselves for mobile web browsing clientele. A responsive site is much better than an app or a separate mobile site. This is because it’s all located in one place and the design alternates depending on screen size of the monitor or device.

  Panda won’t penalize you for having a mobile site, but you have to be aware that this indices a lot of duplicate content, and you may even effect your desktop site, overall Google rankings and requires work to rectify. Responsive just makes life easier for this and doesn’t require much in terms of SEO strategy, extra link building or additional confusions and errors.

• Easier to keep users up to speed :-

  A mobile website can be updated constantly and kept up to date with the latest products, news, PR and everything else about your company. You’ll also be able to do a re-design or modification to the site architecture and internal linking without having to require some update to the user.

  With apps this is a huge draw back, as you won’t be able to do much about the design until you release an update. It’s much easier to not have to require the user to update their app ever, so a mobile responsive design can become a much better choice of action for mobile internet on smartphones and graphic tablets anyway.

• User convenience :-

  Users and mobile web browsing clientele want to be able to access their data really quickly on the web;society needs the satisfaction of accessing the web much more quickly and on the move, from any location.

  What’s driving people to your website when they are on the phone, are they looking for offers, new products, new collections, price plans, corporate info, contact details? Users are spending more money and making more transactions on tablets then they are on desktops. Making offers stand out will really make a profit on a graphic tablet.

• Easier social media engagement :-

  The use of mobile social media and the integration of advertising for mobile demographics specifically mean companies are offering special offers uniquely to mobile phone users, such as a selection of silver rings on Gems TV UK. Because people are more likely to be using their phones while they are at work, it’s a really beneficial time to include some PR and marketing strategies for social media channels like Facebook, Twitter, YouTube, etc.

Author Bio

Witten by Edward Meeks, online marketing executive at The Genuine Gemstones Company