10 benefits of YouTube for a business
YouTube today is one of the most influential platforms to promote a business and its various aspects. This incredibly growing community site lends an opportunity to market the business and educate customers. If used appropriately and timely, YouTube can become the most potent marketing, advertising and promotion tools for your business. Uploading images and targeting the customers is a visible advantage of this medium; there are a range of benefits of using this productive video sharing medium. In this write up, we discuss 10 benefits of YouTube for a business.
Video uploads
A business gets a glowing opportunity to upload videos at a powerful site and that too, free of cost. What could have cost hundreds of thousands of dollars for marketing & promotion is available here free of cost. More so, in terms of reach, this viable platform offers a staggering user-base running into millions. If business-related videos- depicting products, services etc, are uploaded to target the market, a range of short-term and long-term benefits are availed of.
Presentations & Slides
YouTube is much more than uploading videos only, as users can post slides and presentations for marketing purposes. By uploading slides and presentations, the targeted customers can be informed about various aspects of a business. No matter what the target market is, any form of content, like video, slides etc, can be posted to get the marketing messages through.
Client interaction
Videos posted on YouTube are a wonderful source of reference for a business, as they enhance the visibility quotient. It means, these videos could easily be referred to clients for interaction or presentation. In many cases, a business users the YouTube videos to showcase its expertise, range of products and experience to inform the visitors. It means, clients can easily be directed here with proper URLs to check the strength of a business.
Catalogue
YouTube is fast turning out to be a modern-day catalogue for a business for excellently showcasing its varied aspects. Only videos here work as a catalogue and offer complete information to customers. It means, a business is no longer to rely on hefty catalogues to catch the attention of users. With short videos scoring more than images, YouTube would be a wonderful partner for all your marketing and promotion needs.
Community review
YouTube has grown into a major community site to offer reviews and feedbacks on the posted materials. It means, the large community here will offer reviews and feedbacks on the posted content and hence, a business would grow manifold. The YouTube community is vast and its support can easily lift the spirit of a business. So it would be a better step to seek the review and feedback of the community for a range of benefits.
Meetings & testimonials
Nowadays a business is bound to have many off-shore and domestic locations and hence, crucial meetings can’t be attended and seen by all employees. To handle this kind of situation, videos of the meeting could be posted here so that everyone can easily have the access of them. More so, testimonials can be spread in the same way to get home the benefits.
Personal message
YouTube is fast turning out to be a perfect place to post personal message for gains. If a video containing personal message, speech, vision etc are posted here, it would strike at the right audience and hence, the business would gain immensely. Personal message or any worthwhile information can be shared here so that the customers are kept in constant touch.
“How to” Videos
“How to” videos are a sensible YouTube marketing strategy many use. These kinds of videos create awareness among the customers about your products and services. These videos impart appropriate knowledge and skills to use either products or services in a better way. Thus, create “how to” videos to first inform the customers and then attract them.
FAQ videos
FAQ videos in today’s time are a must for a business, as these videos offer complete information about your business. Like a website, the YouTube page must have a video with relevant questions about every aspect of a business. Buyers and customers today don’t buy before knowing everything about a product and hence, offering such videos would be of immense value.
Work process information
Customers are always inquisitive about the work process employed by a business to get the job done. To enhance the trust quotient, a business can easily post work-flow related videos informing and detailing about the work process. Such videos not only add credibility, but also catch the attention of customers for more business generation.
Conclusion
In the last 4-5 years, YouTube has become a dominant player, and now rated as the second best search engine right after Google. If such is the craze, it’s better to take the best out of it. This article lists 10 benefits of YouTube for a business, and invites users to add more for amplified marketing and promotion.
